INTERACTIVE MARKETING

Can your company's business card inform, demonstrate, educate, entertain, involve, and communicate? If you are creative, you can convey some of these features on a standard business card, but not all. If you are like most entrepreneurs, your challenge is to gain the attention of your potential client. You may have tried direct mail, trade magazine advertising, E-mail, US mail, trade shows, etc.

There is a novel piece of strategic artillery for your marketing arsenal: a CD-ROM the size of a business card which can include your messages. These mini CDs can be read by a regular CD ROM drive and start up automatically.

Applications

Marketing collateral such as

brochures

catalogs

data sheets

Training

Owner's Manuals

Press Kits

Movies

PowerPoint presentations

Multimedia sales presentations

Product information

Property Virtual Tours

Special Promotions

New Communities Grand Opening

Websites

You can also bring customers to your virtual doorstep with a direct link to your website.

If you are selling product online, you can include a link to your online e-store as well, or link to send an E-mail directly to you for additional information.

Capacity

Each CD business card holds 50 MB worth of data or equivalent to:
5 minutes of video
An 80 minute presentation
10,000 pages of text
2,000 web pages with pictures

Distribution Ideas

You can send your CD biz card in your next direct mail.
Give it out at business card exchanges and people you meet.

Cost

So how much does this cost? To do this, the cost (in large quantities) is less than the cost of a major ad or public relations campaign. You may need design assistance as well as the actual hardware and software.

What About CD Business Card Kits?

Kits are available for under $50.You will need a CD burner, color printer, and most importantly, a presentation or website which will WOW! your future clients.

Bucks County Technology Partners Makes Business Card CDs

CD Business card production and duplication with content of your own.

BCTP can also help you produce your own content: with music, audio, video, graphics, web pages, catalog... more

CD Business card graphic design and printing in on labels

Do You Want to Do It Yourself?

BCTP will provide Training sessions to make your own CD-ROM or CD Business cards